Disentangling utilitarian and hedonic consumption behavior in online shopping: An expectation disconfirmation perspective

Fei Liu, Eric T.K. Lim, Hongxiu Li, Chee Wee Tan, Dianne Cyr

Research output: Journal article publicationJournal articleAcademic researchpeer-review

110 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Disentangling utilitarian and hedonic consumption behavior in online shopping: An expectation disconfirmation perspective'. Together they form a unique fingerprint.

Keyphrases

Psychology

Economics, Econometrics and Finance