Digital strategy for firm performance- mediating role of digital platform capabilities and digital culture in manufacturing SMEs

Sabeen Hussain Bhatti, Muhammad Saleem Sumbal, Adeel Ahmed, Ismail Golgeci

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

Manufacturing businesses worldwide increasingly strive to devise and implement strategies to succeed in digital transformation and improve their performance by developing digital capabilities and competencies. We argue that this process should incorporate a culture and dynamic capabilities that support this transformation. In this vein, we propose and test a model explaining the impact of digital strategy on firm performance and the mediation mechanisms of digital platform capabilities and digital culture in this relationship. Our analysis of time-lagged data, gathered from middle and top managers of small and medium-sized manufacturing enterprises (SMEs), affirms our initial hypotheses: digital strategy positively influences firm performance, and digital platform capabilities and organisational culture mediate this relationship. Our study carries significant implications for manufacturing SMEs, particularly those in developing countries, as it underscores the pivotal role of digital platform capabilities and cultural factors in leveraging digital strategies for competitive advantage.

Original languageEnglish
JournalTechnology Analysis and Strategic Management
DOIs
Publication statusPublished - 9 Apr 2024

Keywords

  • digital culture
  • digital platform capabilities
  • Digital strategy
  • firm performance

ASJC Scopus subject areas

  • Strategy and Management
  • Management Science and Operations Research

Fingerprint

Dive into the research topics of 'Digital strategy for firm performance- mediating role of digital platform capabilities and digital culture in manufacturing SMEs'. Together they form a unique fingerprint.

Cite this