@article{8565e6fd482a40e3bf3c2634417e5b50,
title = "Digital business model configurations in the travel industry",
abstract = "This study is amongst the first applications of digital business models (BMs) research to the travel industry. A systematic and comprehensive taxonomy of digital BM configurations in the travel industry is developed, supported by examples of real-world companies. Based on qualitative research, 53 digital BMs are identified and classified based on primary value drivers, including 10 novel configurations that are absent from previous studies. The paper contributes to framing digital BM configurations in the travel industry and supports establishing a common understanding among scholars. From the practical side, this study offers templates for building or transforming BMs and could serve as a guide to the current digital travel business landscape.",
keywords = "Business model, Digitalization, Travel industry, Value driver",
author = "Mariia Perelygina and Deniz Kucukusta and Rob Law",
note = "Funding Information: The list of digital BM configurations includes the BMs of pure tourism companies that provide mainly offline travel services and the BMs of companies that intersect with other industries. On the one hand, the BM configurations of E-commerce (e.g., Melbourne Observation Wheel and Lake Constance DMO) and Disintermediation (e.g., Qantas and Lufthansa airlines) involve the core travel services of offline experiences, accommodation and transportation. On the other hand, the SaaS BM configuration is linked to {\textquoteleft}pure tech players{\textquoteright} (P1). Companies that operate under this BM offer software (e.g., FareHarbor), data storage and analysis (e.g., Boxever), fraud protection for payments (e.g., Sift Science) and other technological solutions for travel companies. An intersection was also found between the finance and tourism industries in the configurations of Accelerators-Incubators (e.g., Propeller Shannon) and Venture Capitalists (e.g., Thayer Ventures). These are not directly linked to travel services and tourists but are focused on travel companies. Crowdsourcing/Crowdinvesting platforms (e.g., we4tourism) support travel companies in obtaining funding from the general public. These companies operating at the intersection of finance and tourism are all engaged in helping travel companies start and grow. Although these companies are at the intersections of the industries and do not offer travel products, they are a critical part of the digital travel ecosystem (market). Publisher Copyright: {\textcopyright} 2021 The Authors",
year = "2022",
month = feb,
doi = "10.1016/j.tourman.2021.104408",
language = "English",
volume = "88",
journal = "Tourism Management",
issn = "0261-5177",
publisher = "Elsevier Ltd",
}