Digital business model configurations in the travel industry

Mariia Perelygina, Deniz Kucukusta, Rob Law

Research output: Journal article publicationJournal articleAcademic researchpeer-review

35 Citations (Scopus)


This study is amongst the first applications of digital business models (BMs) research to the travel industry. A systematic and comprehensive taxonomy of digital BM configurations in the travel industry is developed, supported by examples of real-world companies. Based on qualitative research, 53 digital BMs are identified and classified based on primary value drivers, including 10 novel configurations that are absent from previous studies. The paper contributes to framing digital BM configurations in the travel industry and supports establishing a common understanding among scholars. From the practical side, this study offers templates for building or transforming BMs and could serve as a guide to the current digital travel business landscape.

Original languageEnglish
Article number104408
JournalTourism Management
Publication statusPublished - Feb 2022


  • Business model
  • Digitalization
  • Travel industry
  • Value driver

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management


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