Diffusion of Korean Style via YouTube Influencers: Evidence from Vietnamese Market

Habin Kim; Ha Kyung Lee; Ho Jung Choo; Rina Kim; Eunsoo Baek; Juyeun Jang; Sangwon Park; Minh Nguyen

Diffusion of Korean Style via YouTube Influencers: Evidence from Vietnamese Market

Habin Kim, Ha Kyung Lee, Ho Jung Choo, Rina Kim, Eunsoo Baek, Juyeun Jang, Sangwon Park, Minh Nguyen

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Not published / presented only - 4 Mar 2022
Event	2022 ACRA(American Collegiate Retailing Association) Annual Conference - Duration: 2 Mar 2022 → 4 Mar 2022

Conference

Conference	2022 ACRA(American Collegiate Retailing Association) Annual Conference
Period	2/03/22 → 4/03/22

Cite this

@conference{abecb64179374e35ac34d08874e3bc39,

title = "Diffusion of Korean Style via YouTube Influencers: Evidence from Vietnamese Market",

author = "Habin Kim and Lee, {Ha Kyung} and Choo, {Ho Jung} and Rina Kim and Eunsoo Baek and Juyeun Jang and Sangwon Park and Minh Nguyen",

year = "2022",

month = mar,

day = "4",

language = "English",

note = "2022 ACRA(American Collegiate Retailing Association) Annual Conference ; Conference date: 02-03-2022 Through 04-03-2022",

}

Diffusion of Korean Style via YouTube Influencers: Evidence from Vietnamese Market. / Kim, Habin; Lee, Ha Kyung; Choo, Ho Jung et al.
2022. Paper presented at 2022 ACRA(American Collegiate Retailing Association) Annual Conference.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

TY - CONF

T1 - Diffusion of Korean Style via YouTube Influencers: Evidence from Vietnamese Market

AU - Kim, Habin

AU - Lee, Ha Kyung

AU - Choo, Ho Jung

AU - Kim, Rina

AU - Baek, Eunsoo

AU - Jang, Juyeun

AU - Park, Sangwon

AU - Nguyen, Minh

PY - 2022/3/4

Y1 - 2022/3/4

M3 - Conference presentation (not published in journal/proceeding/book)

T2 - 2022 ACRA(American Collegiate Retailing Association) Annual Conference

Y2 - 2 March 2022 through 4 March 2022

ER -