Differences and Similarities in Hue Preferences Between Chinese and Caucasians

Amitava Chattopadhyay, Gerald Gorn, Peter Darke

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review

12 Citations (Scopus)

Original language	English
Title of host publication	Sensory Marketing
Subtitle of host publication	Research on the Sensuality of Products
Publisher	Taylor and Francis
Pages	219-239
Number of pages	21
ISBN (Print)	9780203892060
DOIs	https://doi.org/10.4324/9780203892060
Publication status	Published - 1 Jan 2011
Externally published	Yes

ASJC Scopus subject areas

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