Differences and Similarities in Hue Preferences Between Chinese and Caucasians

Amitava Chattopadhyay, Gerald Gorn, Peter Darke

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

10 Citations (Scopus)
Original languageEnglish
Title of host publicationSensory Marketing
Subtitle of host publicationResearch on the Sensuality of Products
PublisherTaylor and Francis
Pages219-239
Number of pages21
ISBN (Print)9780203892060
DOIs
Publication statusPublished - 1 Jan 2011
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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