Development of uniform for taxi driver

Kit Lun Yick, M.Y. Leung, H.Y. Lo

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Abstract

Uniforms can be regarded as a group emblem, a certificate of legitimacy, and a suppressor of individuality. Uniforms therefore can reveal the status of the wearer, enhance the identity of the employees and facilitate group cohesion. Nowadays, many large international organisations, such as airlines, have developed corporate clothing (or uniforms) to enhance their corporate image. In Hong Kong, the image of taxi services is relatively poor. This may be affected by their poor services provided, their appearance and/or the way they wear. Recently, most of the taxi drivers wear T-shirt, vest, shorts or jeans and some are relatively “scruffy”. In respect to the poor image of Hong Kong taxi drivers, this project therefore initiated the development of uniform for taxi drivers with the aim at giving them a new identity and improving their social status. In this study, the nature of work, working condition, the perception of taxi passengers and drivers towards the images of Hong Kong taxi drivers and wearing uniforms were investigated. Anticipated with the current development of Hong Kong’s tourism, it is generally perceived that not only encouraging a positive and competence image of Hong Kong taxi services, uniforms may also enhance the self-esteem, confidence and working morale of taxi drivers.||In this study, four commercial fabrics were selected and fabrics were evaluated in terms of comfortability, durability and appearance retention since they are all regarded as very important parameter for the development of uniforms for taxi drivers. Regarding the design of the uniform, image, fitting, comfort and style were considered.
Original languageEnglish
Title of host publication[Missing Source Name from PIRA]
Pages139-146
Number of pages8
Publication statusPublished - 2002
EventInternational Foundation of Fashion Technology Institutes (IFFTI). International Conference [IFFTI International Conference] -
Duration: 1 Jan 2002 → …

Conference

ConferenceInternational Foundation of Fashion Technology Institutes (IFFTI). International Conference [IFFTI International Conference]
Period1/01/02 → …

Keywords

  • Uniform
  • Product development
  • Taxi drivers

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