Development of service-dominant business model for CAE software industry in Greater China: a case study

Cheng Yu Hsu, C. K. Kwong, Venny Yang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

A number of service models have been innovated in the software industry so as to meet customers’ special demands and preferences. In order to develop a service-dominant business model, this project researches the existing molding simulation software, analyses the chosen market and industrial users, defines technical requirements, and then categorizes those demands into different priority levels. Although molding simulation providers have implemented public cloud services in different ways, cloud-based users are not satisfied with the available services provided. Significantly, the research finding shows that tool builders are not willing to adopt public cloud services for molding simulation when there is a concern about design information protection. To address this concern and meet the overall demand for simulation requirements, this project develops a service-dominant business model which involves how to integrate significant software features and hardware criteria, how to measure service quality, and what business risks might take place. The proposed service model is developed according to the advice offered by people interviewed, and therefore it is possible to be commercialized.

Original languageEnglish
JournalInternational Journal of Information Technology (Singapore)
DOIs
Publication statusAccepted/In press - 2021

Keywords

  • Cloud computing
  • Molding simulation
  • Service design and delivery
  • Service measurement
  • Voice of customer
  • Voice of engineering

ASJC Scopus subject areas

  • Computer Science Applications
  • Computer Networks and Communications
  • Information Systems
  • Artificial Intelligence
  • Computational Theory and Mathematics
  • Applied Mathematics
  • Electrical and Electronic Engineering

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