Development of marketing capabilities through multinational buyers : an empirical investigation in a transition economy

H.K. Wong; P.D. Ellis; Kwok Yee Wing Lam

Development of marketing capabilities through multinational buyers : an empirical investigation in a transition economy

H.K. Wong, P.D. Ellis, Kwok Yee Wing Lam

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - 2009
Event	AMA Summer Marketing Educators' Conference - Duration: 1 Jan 2009 → …

Conference

Conference	AMA Summer Marketing Educators' Conference
Period	1/01/09 → …

Cite this

@conference{19941d833c1a456cb9d391bdfcb579b8,

title = "Development of marketing capabilities through multinational buyers : an empirical investigation in a transition economy",

author = "H.K. Wong and P.D. Ellis and Lam, {Kwok Yee Wing}",

year = "2009",

language = "English",

note = "AMA Summer Marketing Educators' Conference ; Conference date: 01-01-2009",

}

Development of marketing capabilities through multinational buyers : an empirical investigation in a transition economy. / Wong, H.K.; Ellis, P.D.; Lam, Kwok Yee Wing.
2009. Paper presented at AMA Summer Marketing Educators' Conference.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review