Development of a Tool for Visualizing User's Kansei on the Web

Web has been widely used in everyday life and become necessary commodity, which makes web as major focus on user research. Users use WWW for diverse purposes. Some use the web for specific purpose and task but others are just surfing without any particular task in their mind. This ambiguous user's behavior is very difficult to understand. Particularly, among variousdif ficulties, the most difficult part is that users do not show any concrete activities and they only calmly sit down with mouseclicking and eyeball movement. It becomes extremely hard to understand what users have in their mind. The paper develops and introduces the tool for visualizing user's tacit Kansei over the web by displaying mouse traces user left for using web. The mousetracking traces back all the paths users clicked on while he is navigating and visualizes them with displaying the time taken and stayed for clicks. It reveals user's Kansei on the web such as attention, preferences, navigating path and interests. The sample case is introduced for demonstrating mouse-tracking program and evaluating its validity.