Development of a cruise motivation scale for emerging markets in Asia

Cathy Hui-chun Hsu, Minglong Li

Research output: Journal article publicationJournal articleAcademic researchpeer-review

20 Citations (Scopus)


Cruise travel has attracted the attention of researchers because of its rapid development. However, the literature lacks a reliable and valid measurement tool for constructing cruise motivation. The only available scale developed in the North American context, where the cruise industry is considerably mature, may be inapplicable to emerging markets due to cultural and experiential differences. To address this research gap, a measurement scale for cruise motivation in emerging markets, with Mainland China and Hong Kong as samples, was developed by following rigorous procedures that used both qualitative and quantitative methods. This study offers both academic and operational implications.
Original languageEnglish
Pages (from-to)682-692
Number of pages11
JournalInternational Journal of Tourism Research
Issue number6
Publication statusPublished - 1 Nov 2017


  • Asia
  • China
  • cruise motivation
  • emerging market
  • scale development

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation


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