Development characteristics and implications of Mainland Chinese outbound tourism

Yingzhi Guo, Seong Seop Kim, Dallen J. Timothy

Research output: Journal article publicationJournal articleAcademic researchpeer-review

76 Citations (Scopus)


This paper provides a thorough examination of the Mainland Chinese demand for outbound travel. It analyses the impacts of the Mainland Chinese outbound tourism market according to factors such as policy, economy and socio-political issues. The origins, destination perceptions and organization of Mainland Chinese outbound tourists are also explained, together with the negative impacts of tourism on Mainland Chinese travellers, travel agencies, national image and economic loss. Finally, the marketing policies for Mainland Chinese outbound tourism in travel agencies, government tourism offices and destinations are examined.
Original languageEnglish
Pages (from-to)313-332
Number of pages20
JournalAsia Pacific Journal of Tourism Research
Issue number4
Publication statusPublished - 1 Dec 2007
Externally publishedYes


  • Demand
  • Impacts
  • Mainland China
  • Marketing policies
  • Outbound tourism

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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