Development and validation of an experience scale for pilgrimage tourists

Angela Ya Ping Chang, Mimi Li, Tung Vincent

Research output: Journal article publicationJournal articleAcademic researchpeer-review

11 Citations (Scopus)


This research measures and explores the dimensionality of pilgrimage experiences. The study used the free associations method to identify preliminary measurement items, solicited expert opinions to revise them, applied exploratory factor analysis to explore the underlying structure of pilgrimage experiences, and adopted confirmatory factor analysis to further validate the measurement scale. Five dimensions representing 19 items were extracted: Spirituality, Learning, Physicality, Help, and Unpleasantness. Developing a pilgrimage tourist experience scale is a welcome addition to the literature and can serve as a foundation for future research into pilgrimage tourists' behavioral intentions. The scale also provides a useful instrument for pilgrimage hosts to better understand pilgrimage tourists' experiences. Furthermore, the results can serve as a reference in the destination planning process.

Original languageEnglish
Article number100400
JournalJournal of Destination Marketing and Management
Publication statusPublished - Mar 2020


  • Dajia Mazu Patrol and Pilgrimage
  • Pilgrimage experience
  • Scale development
  • Tourism

ASJC Scopus subject areas

  • Business and International Management
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management
  • Marketing


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