Abstract
This study is to test whether consumption value theory can be applied to food tourism in a tourism destination. Despite its importance, few studies have explored the types of local food consumption value that tourists obtain in a destination. This study sought to develop and validate a scale of local food consumption value from a tourist perspective. As a result, a seven-factor structure was generated. The overall construct demonstrated satisfactory levels of reliability and validity. The value on their satisfaction with tasting local food, positive post-purchase intention, and food destination image varied by cultural region. Future research is expected to benefit from using the validated measurement to understand the unexplored aspects of tourists’ local food consumption.
Original language | English |
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Pages (from-to) | 245-259 |
Number of pages | 15 |
Journal | International Journal of Hospitality Management |
Volume | 77 |
DOIs | |
Publication status | Published - Jan 2019 |
Keywords
- Consumption value
- Local food
- Scale development
- Tourist food experience
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Strategy and Management