Intercultural awareness and skills are important competencies for hospitality and tourism management program graduates due to the internationalization of the tourism industry. Graduates will work with coworkers and serve customers from diverse cultural backgrounds. With the exponential growth of China's tourism industry, an examination of intercultural awareness and skills education in China's hospitality and tourism higher education is needed. This study employed a qualitative approach by interviewing 11 educators in Chinese mainland universities on their views of the current status of intercultural awareness education, their role in this learning process, and how their program offerings enhance students' learning of cultural diversity. Implications for administrators and faculty members are discussed.
|Name||Advances in Culture, Tourism and Hospitality Research|
- Cultural sensitivity
- Intercultural awareness
- Student competency
- Social Sciences (miscellaneous)
- Tourism, Leisure and Hospitality Management