Developing a competitive edge in electronic markets via institutional and social based quality signaling mechanisms

Carol X.J. Ou, Chun Chung Chan

Research output: Journal article publicationJournal articleAcademic researchpeer-review

26 Citations (Scopus)

Abstract

Much recent effort has been put into developing effective electronic markets. However, the research has mainly focused on institutional trust-building mechanisms. Practically, sellers lack guidelines in shaping competitive edges in electronic markets where institutional mechanisms have been applied to all sellers. In order to fill this gap, we examine the impacts of institutional and social mechanisms on seller differentiation, drawing from quality signaling theories in economics. Hierarchical regression analysis of the objective data crawled from TaoBao.com reveals these two competing categories of quality signal mechanisms result in interesting seller differentiation. Findings, implications and future research are discussed.
Original languageEnglish
Pages (from-to)532-540
Number of pages9
JournalInformation and Management
Volume51
Issue number5
DOIs
Publication statusPublished - 1 Jan 2014

Keywords

  • Electronic markets
  • Institutional mechanisms
  • Quality signaling theories
  • Sales volume
  • Social mechanisms

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems
  • Information Systems and Management

Cite this