Determining what works, what doesn't and why : evaluating tourism marketing campaigns

Stephen Albert Pratt

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

Original languageEnglish
Title of host publicationThe Routledge handbook of tourism marketing
Number of pages12
ISBN (Electronic)9781315858265
ISBN (Print)9780415597036
Publication statusPublished - 2014

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