Determining what works, what doesn't and why : evaluating tourism marketing campaigns

Stephen Albert Pratt

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review

Original language	English
Title of host publication	The Routledge handbook of tourism marketing
Publisher	Routledge
Pages	209-220
Number of pages	12
ISBN (Electronic)	9781315858265
ISBN (Print)	9780415597036
Publication status	Published - 2014

Cite this

@inbook{663605300b9e4e3ea1ed551b3296be7c,

title = "Determining what works, what doesn't and why : evaluating tourism marketing campaigns",

author = "Pratt, {Stephen Albert}",

year = "2014",

language = "English",

isbn = "9780415597036",

pages = "209--220",

booktitle = "The Routledge handbook of tourism marketing",

publisher = "Routledge",

address = "United Kingdom",

}