Determining the going market value of a business in an emerging information technology industry: The case of the cellular communications industry

Nam Woon Kim, Vijay Mahajan, Rajendra K. Srivastava

Research output: Journal article publicationJournal articleAcademic researchpeer-review

34 Citations (Scopus)


Given the phenomenal growth or the anticipation of growth in certain information technology industries, concerns for economy of scale, market access and expansion, and the need for ongoing research and development are resulting in mergers, acquisitions, and strategic alliances. A key question in such industries is what is, or should be the going market value of a business? This paper suggests an approach to imbed market penetration models in the popular value-based planning approach suggested by Rappaport [36] to obtain the going market value of a business. The model developed in implementing the approach is tailored for the cellular communications industry. Limitations and adaptations of the approach to other industries are discussed.
Original languageEnglish
Pages (from-to)257-279
Number of pages23
JournalTechnological Forecasting and Social Change
Issue number3
Publication statusPublished - 1 Jan 1995
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Applied Psychology
  • Management of Technology and Innovation

Cite this