Determining the going market value of a business in an emerging information technology industry: The case of the cellular communications industry

Nam Woon Kim; Vijay Mahajan; Rajendra K. Srivastava

doi:10.1016/0040-1625(95)00012-Y

Determining the going market value of a business in an emerging information technology industry: The case of the cellular communications industry

Nam Woon Kim, Vijay Mahajan, Rajendra K. Srivastava

Research output: Journal article publication › Journal article › Academic research › peer-review

37 Citations (Scopus)

Abstract

Given the phenomenal growth or the anticipation of growth in certain information technology industries, concerns for economy of scale, market access and expansion, and the need for ongoing research and development are resulting in mergers, acquisitions, and strategic alliances. A key question in such industries is what is, or should be the going market value of a business? This paper suggests an approach to imbed market penetration models in the popular value-based planning approach suggested by Rappaport [36] to obtain the going market value of a business. The model developed in implementing the approach is tailored for the cellular communications industry. Limitations and adaptations of the approach to other industries are discussed.

Original language	English
Pages (from-to)	257-279
Number of pages	23
Journal	Technological Forecasting and Social Change
Volume	49
Issue number	3
DOIs	https://doi.org/10.1016/0040-1625(95)00012-Y
Publication status	Published - 1 Jan 1995
Externally published	Yes

ASJC Scopus subject areas

Business and International Management
Applied Psychology
Management of Technology and Innovation

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10.1016/0040-1625(95)00012-Y

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Determining the going market value of a business in an emerging information technology industry: The case of the cellular communications industry. / Kim, Nam Woon; Mahajan, Vijay; Srivastava, Rajendra K.
In: Technological Forecasting and Social Change, Vol. 49, No. 3, 01.01.1995, p. 257-279.

Research output: Journal article publication › Journal article › Academic research › peer-review

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Determining the going market value of a business in an emerging information technology industry: The case of the cellular communications industry

Abstract

ASJC Scopus subject areas

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