Determining Factors of Brand Reputation of Chinese Wineries

Haiyan Song; Fengxia Shi

Determining Factors of Brand Reputation of Chinese Wineries

Haiyan Song
, Fengxia Shi

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research

Original language	English
Publication status	Not published / presented only - 5 Sept 2022
Event	4th Wine & Hospitality Management Workshop - Free University of Bozen-Bolzano, Bolzano, Italy Duration: 5 Sept 2022 → 6 Sept 2022 https://wine-hospitality.org/events/4th-wine-hospitality-management-workshop

Workshop

Workshop	4th Wine & Hospitality Management Workshop
Country/Territory	Italy
City	Bolzano
Period	5/09/22 → 6/09/22
Internet address	https://wine-hospitality.org/events/4th-wine-hospitality-management-workshop

Keywords

Wine brand reputation
collective reputation
wine label
expert opinion
social media advertising
consumer knowledge
the East Foothills of Helan Mountains in Ningxia
empirical analysis

Cite this

@conference{da60615f592846c1a33cd5fae742972a,

title = "Determining Factors of Brand Reputation of Chinese Wineries",

keywords = "Wine brand reputation, collective reputation, wine label, expert opinion, social media advertising, consumer knowledge, the East Foothills of Helan Mountains in Ningxia, empirical analysis",

author = "Haiyan Song and Fengxia Shi",

year = "2022",

month = sep,

day = "5",

language = "English",

note = "4th Wine \& Hospitality Management Workshop ; Conference date: 05-09-2022 Through 06-09-2022",

url = "https://wine-hospitality.org/events/4th-wine-hospitality-management-workshop",

}

TY - CONF

T1 - Determining Factors of Brand Reputation of Chinese Wineries

AU - Song, Haiyan

AU - Shi, Fengxia

PY - 2022/9/5

Y1 - 2022/9/5

KW - Wine brand reputation

KW - collective reputation

KW - wine label

KW - expert opinion

KW - social media advertising

KW - consumer knowledge

KW - the East Foothills of Helan Mountains in Ningxia

KW - empirical analysis

M3 - Conference presentation (not published in journal/proceeding/book)

T2 - 4th Wine & Hospitality Management Workshop

Y2 - 5 September 2022 through 6 September 2022

ER -