Determinants of travelers’ image and desire toward animal tourism

Jinkyung Jenny Kim; Pipatpong Fakfare; Jin Soo Lee; Xiaoting Chi; Bo Meng; Hyungseo Bobby Ryu; Heesup Han

doi:10.1080/10941665.2023.2289394

Determinants of travelers’ image and desire toward animal tourism

Jinkyung Jenny Kim, Pipatpong Fakfare, Jin Soo Lee, Xiaoting Chi, Bo Meng, Hyungseo Bobby Ryu, Heesup Han

Research output: Journal article publication › Journal article › Academic research › peer-review

5 Citations (Scopus)

Abstract

This study explores the kinds of travel values that promote participation in animal tourism and discovers the role of animal welfare literacy in the relationships among attitude, satisfaction, image, and desire. This study also identifies optimal configurations and necessary conditions that lead to desire for animal tourism. Excitement is a significant travel value for travelers who enjoy animal-related tourism, and inner and outer directed travel values are determinants of satisfaction. Attitude, satisfaction, and image play a critical role in generating intentions. The results suggest two casual recipes for the desired outcome and indicate the importance of satisfaction and image.

Original language	English
Pages (from-to)	1088-1105
Number of pages	18
Journal	Asia Pacific Journal of Tourism Research
Volume	28
Issue number	10
DOIs	https://doi.org/10.1080/10941665.2023.2289394
Publication status	Published - 15 Dec 2023

Keywords

Animal tourism
attitude
desire
image
satisfaction
travel values

ASJC Scopus subject areas

Geography, Planning and Development
Tourism, Leisure and Hospitality Management

More information

10.1080/10941665.2023.2289394

http://hdl.handle.net/10397/107451

Cite this

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abstract = "This study explores the kinds of travel values that promote participation in animal tourism and discovers the role of animal welfare literacy in the relationships among attitude, satisfaction, image, and desire. This study also identifies optimal configurations and necessary conditions that lead to desire for animal tourism. Excitement is a significant travel value for travelers who enjoy animal-related tourism, and inner and outer directed travel values are determinants of satisfaction. Attitude, satisfaction, and image play a critical role in generating intentions. The results suggest two casual recipes for the desired outcome and indicate the importance of satisfaction and image.",

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AU - Lee, Jin Soo

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AU - Ryu, Hyungseo Bobby

AU - Han, Heesup

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AB - This study explores the kinds of travel values that promote participation in animal tourism and discovers the role of animal welfare literacy in the relationships among attitude, satisfaction, image, and desire. This study also identifies optimal configurations and necessary conditions that lead to desire for animal tourism. Excitement is a significant travel value for travelers who enjoy animal-related tourism, and inner and outer directed travel values are determinants of satisfaction. Attitude, satisfaction, and image play a critical role in generating intentions. The results suggest two casual recipes for the desired outcome and indicate the importance of satisfaction and image.

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Determinants of travelers’ image and desire toward animal tourism

Abstract

Keywords

ASJC Scopus subject areas

More information

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