Determinants of Mature Travelers' Motorcoach Tour Satisfaction and Brand Loyalty

Research output: Journal article publicationJournal articleAcademic researchpeer-review

37 Citations (Scopus)

Abstract

This study investigated attributes influencing mature travelers' satisfaction and brand loyalty of motorcoach tour operators and tour packages. Data were collected from 817 individuals 55 years and older who had taken a motorcoach tour during the previous 12 months. Respondents rated their satisfaction with 15 tour operator attributes and 40 tour package attributes. All attributes received ratings above 3.50, on a 5-point scale. Determinants of tour provider satisfaction, tour package satisfaction, tour provider loyalty, and tour package loyalty were identified using regression analyses. No significant differences in satisfaction or loyalty were found among demographic groups.
Original languageEnglish
Pages (from-to)223-238
Number of pages16
JournalJournal of Hospitality and Tourism Research
Volume24
Issue number2
DOIs
Publication statusPublished - 1 Jan 2000
Externally publishedYes

Keywords

  • brand loyalty
  • mature traveler
  • senior traveler
  • traveler satisfaction

ASJC Scopus subject areas

  • Education
  • Tourism, Leisure and Hospitality Management

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