Destination loyalty explained through place attachment, destination familiarity and destination image

Dimitrios Stylidis, Kyle M. Woosnam, Milan Ivkov, Seongseop S. Kim

Research output: Journal article publicationJournal articleAcademic researchpeer-review

72 Citations (Scopus)


This study explores how familiarity and attachment, along with cognitive and affective image explain destination loyalty across visitors with divergent degrees of frequency of visitation (low vs. high). Serbians (n = 401) who have previously visited Greece comprised the sample population for this study and were surveyed using a self-administered questionnaire. Findings reveal that overall familiarity shapes cognitive and affective destination image, while each image component uniquely explains destination loyalty (R2 = 0.51). Differences also exist in the magnitude of the relationships tested among the two groups. Implications for theory and practice, along with limitations and research directions, are discussed.

Original languageEnglish
Pages (from-to)604-616
Number of pages13
JournalInternational Journal of Tourism Research
Issue number5
Publication statusPublished - 1 Sept 2020


  • affective
  • cognitive
  • destination image
  • destination loyalty
  • familiarity
  • Greece
  • place attachment
  • Serbia

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation


Dive into the research topics of 'Destination loyalty explained through place attachment, destination familiarity and destination image'. Together they form a unique fingerprint.

Cite this