Destination branding incongruity from stakeholder perspective: Theoretical framework and empirical evidence

Hengyun Li, Fang Meng, Simon Hudson, David Cardenas

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Poster › Academic research › peer-review

Original language	English
Publication status	Published - 2016
Externally published	Yes
Event	International TTRA Annual Conference - Vail, Colorado, United States Duration: 14 Jun 2016 → 16 Jun 2016

Conference	International TTRA Annual Conference
Country/Territory	United States
City	Vail, Colorado
Period	14/06/16 → 16/06/16

Cite this

@conference{2d9c281ebeb148279142b3c8d4d46a5d,

title = "Destination branding incongruity from stakeholder perspective: Theoretical framework and empirical evidence",

author = "Hengyun Li and Fang Meng and Simon Hudson and David Cardenas",

year = "2016",

language = "English",

note = "International TTRA Annual Conference ; Conference date: 14-06-2016 Through 16-06-2016",

}

Destination branding incongruity from stakeholder perspective: Theoretical framework and empirical evidence. / Li, Hengyun; Meng, Fang; Hudson, Simon et al.
2016. Poster session presented at International TTRA Annual Conference, Vail, Colorado, United States.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Poster › Academic research › peer-review