| Original language | English |
|---|---|
| Publication status | Published - 2014 |
| Event | Global Marketing Conference [GMC] - Duration: 1 Jan 2014 → … |
Conference
| Conference | Global Marketing Conference [GMC] |
|---|---|
| Period | 1/01/14 → … |
Destination brand equity of Switzerland tourism as perceived by Cantonese tourists in China
Markus Rolf Schuckert, Seong Seop Kim, H. Im
Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review