Destination attributes influencing Chinese travelers’ perceptions of experience quality and intentions for island tourism: A case of Jeju Island

This study explores the relationships among destination attributes, Chinese travelers’ experience quality, trip satisfaction, and intention to revisit the destination, taking Jeju Island as an example. A total of 286 responses were collected using the paper-based survey. The data was analyzed utilizing confirmatory factor analysis (CFA) and structural equation modeling (SEM). The results show that the various destination attributes influence Chinese tourists’ experience quality either positively or negatively. The quality of experience plays a role as a significant antecedent of tourists’ trip satisfaction as well as mediator between a destination attribute and satisfaction. The effect of trip satisfaction on intention to revisit the island is also significant. This research reveals the underlying process of forming Chinese travelers’ intentions for island tourism taking their perceptions of destination attributes, experience quality and trip satisfaction into account. Based on the results, theoretical and practical implications, limitations, and suggestions for future research are discussed.