設計奇觀:香港節視覺形象解讀

Translated title of the contribution: Designing the Spectacle: The visual identity of Festival of Hong Kong deconstructed

Sze Hang Kwok, Mau Wai Ng

Research output: Creative and literary works / consulting reports / case studiesPerformance and exhibits

Abstract

The late-1960s in Hong Kong is also regarded as ‘an intense era’ because of the great disturbance brought to the society by a series of riots. In response to this, the British colonial government launched the Festival of Hong Kong in subsequent years. Some commentators believed besides being a recreational activity, the festival was also the government's attempts at alleviating distress and fostering a sense of identity among Hong Kong people. Nevertheless, the festival was the first and the largest official entertainment event in Hong Kong history, which utilised different design elements and media to establish the distinct visual identity. The festival’s logo was a rubber ball with alternating and white stripes—a clever motif as its elasticity symbolised the resilience and extraordinary adaptability of Hong Kong people. This is the second exhibition in our ‘Designing the Spectacle’ series. Setting our anchor in Hong Kong, we will explore the intricate relationship between designs for Festival of Hong Kong and the society. Moreover, it is not the exhibition’s purpose to romanticise the good old days of Hong Kong, nor is it aiming to reconstruct the merry scenes of the festival. Instead, we focus on investigating the role of design, its application, function and influence in a turbulent society. It is hoped that this exhibition will inspire us to reflect on the limitless roles design can still play even during disturbances in our society today. On the occasion that this year is the 50th anniversary of the Festival of Hong Kong, let us look back on the ‘rubber ball’—an exemplar of our optimism and elasticity—to cheer on ourselves with some positive mindsets during this difficult time in our society.

展覽人員 Presented by
郭斯恆 Brian KWOK 項目負責人 Project Leader
Roberto VILCHIS ECHEVERRI 展覽設計師 Exhibition Designer
吳茂蔚 Clive NG 項目主任 Lead Project Associate
邱穎琛 Kiki YAU 項目助理 Project Associate
邱玟琛 Ruby YAU 編輯 Editor

嗚謝 Acknowledgement
胡兆昌 John Wu
鄧鍵一 博士 Dr. Gary Tang
蔡楚堅 Sandy Choi
李嘉耀 Ken Li
香港記憶 Hong Kong Memory
香港歷史檔案館 Public Records Office (PRO)

協力 Supported by
傳意設計學(榮譽)文學士 Communication Design, PolyU Design
香港理工大學設計學院 School of Design, HKPolyU
信息設計研究室 Information Design Lab
香港視覺傳意資料館 Hong Kong Graphic Archive
Translated title of the contributionDesigning the Spectacle: The visual identity of Festival of Hong Kong deconstructed
Original languageChinese (Simplified)
Media of outputOther
SizeExhibition
Publication statusPublished - 26 Sep 2019
EventDesigning the Spectacle: The visual identity of Festival of Hong Kong Seminar - Room V312, Jockey Club Innovation Building, The Hong Kong Polytechnic University, Kowloon, Hong Kong
Duration: 31 Aug 201931 Aug 2019
https://www.facebook.com/events/2344014119145305/

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