Designing Metaverse Platforms for Participatory Culture: What We Can Learn from BTS in Metaverse and K-pop Fandom

Kate Sangwon Lee; Huaxin Wei

doi:10.1007/978-981-19-4472-7_43

Designing Metaverse Platforms for Participatory Culture: What We Can Learn from BTS in Metaverse and K-pop Fandom

Kate Sangwon Lee, Huaxin Wei

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

Abstract

Metaverse services are being extensively used in the K-pop entertainment industry. The four types of Metaverse technologies (augmented reality, lifelogging, mirror worlds, and virtual worlds) help K-pop fandom be actively involved in participatory activities such as affiliations, expressions, collaborative problem-solving, and circulations. This paper reports on Metaverse usage practices, success factors, and most effective affordances by drawing from a case study conducted on BTS, currently the most popular K-pop band. We investigate four examples of BTS practices – Weverse, BTS World, Twitter, and Fortnite – as Metaverse platforms. From these practices, we identify a set of key success factors in increasing and deepening BTS fan culture, which are affordances for alliance, users’ expressions, spreadability, and reflection of the real world. We conclude by proposing design strategies to optimize the satisfaction of Metaverse fandom.

Original language	English
Title of host publication	[ ] With Design: Reinventing Design Modes. IASDR 2021
Publisher	Springer Singapore
Pages	654-661
Number of pages	8
DOIs	https://doi.org/10.1007/978-981-19-4472-7_43
Publication status	Published - Nov 2022
Event	IASDR 2021 The 9th Congress of the International Association of Societies of Design Research: [_] With Design: Reinventing Design Modes - Hong Kong, China Duration: 5 Dec 2021 → 9 Dec 2021 http://www.iasdr2021.org/

Conference

Conference	IASDR 2021 The 9th Congress of the International Association of Societies of Design Research
Country/Territory	China
City	Hong Kong
Period	5/12/21 → 9/12/21
Internet address	http://www.iasdr2021.org/

Keywords

Metaverse design
Participatory culture
K-pop
Fandom
Platform design
BTS

More information

10.1007/978-981-19-4472-7_43

Cite this

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title = "Designing Metaverse Platforms for Participatory Culture: What We Can Learn from BTS in Metaverse and K-pop Fandom",

abstract = "Metaverse services are being extensively used in the K-pop entertainment industry. The four types of Metaverse technologies (augmented reality, lifelogging, mirror worlds, and virtual worlds) help K-pop fandom be actively involved in participatory activities such as affiliations, expressions, collaborative problem-solving, and circulations. This paper reports on Metaverse usage practices, success factors, and most effective affordances by drawing from a case study conducted on BTS, currently the most popular K-pop band. We investigate four examples of BTS practices – Weverse, BTS World, Twitter, and Fortnite – as Metaverse platforms. From these practices, we identify a set of key success factors in increasing and deepening BTS fan culture, which are affordances for alliance, users{\textquoteright} expressions, spreadability, and reflection of the real world. We conclude by proposing design strategies to optimize the satisfaction of Metaverse fandom.",

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booktitle = "[ ] With Design: Reinventing Design Modes. IASDR 2021",

publisher = "Springer Singapore",

address = "Singapore",

note = "IASDR 2021 The 9th Congress of the International Association of Societies of Design Research : [_] With Design: Reinventing Design Modes ; Conference date: 05-12-2021 Through 09-12-2021",

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Lee, KS & Wei, H 2022, Designing Metaverse Platforms for Participatory Culture: What We Can Learn from BTS in Metaverse and K-pop Fandom. in [ ] With Design: Reinventing Design Modes. IASDR 2021. Springer Singapore, pp. 654-661, IASDR 2021 The 9th Congress of the International Association of Societies of Design Research, Hong Kong, China, 5/12/21. https://doi.org/10.1007/978-981-19-4472-7_43

Designing Metaverse Platforms for Participatory Culture: What We Can Learn from BTS in Metaverse and K-pop Fandom. / Lee, Kate Sangwon; Wei, Huaxin.
[ ] With Design: Reinventing Design Modes. IASDR 2021. Springer Singapore, 2022. p. 654-661.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

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AU - Lee, Kate Sangwon

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N2 - Metaverse services are being extensively used in the K-pop entertainment industry. The four types of Metaverse technologies (augmented reality, lifelogging, mirror worlds, and virtual worlds) help K-pop fandom be actively involved in participatory activities such as affiliations, expressions, collaborative problem-solving, and circulations. This paper reports on Metaverse usage practices, success factors, and most effective affordances by drawing from a case study conducted on BTS, currently the most popular K-pop band. We investigate four examples of BTS practices – Weverse, BTS World, Twitter, and Fortnite – as Metaverse platforms. From these practices, we identify a set of key success factors in increasing and deepening BTS fan culture, which are affordances for alliance, users’ expressions, spreadability, and reflection of the real world. We conclude by proposing design strategies to optimize the satisfaction of Metaverse fandom.

AB - Metaverse services are being extensively used in the K-pop entertainment industry. The four types of Metaverse technologies (augmented reality, lifelogging, mirror worlds, and virtual worlds) help K-pop fandom be actively involved in participatory activities such as affiliations, expressions, collaborative problem-solving, and circulations. This paper reports on Metaverse usage practices, success factors, and most effective affordances by drawing from a case study conducted on BTS, currently the most popular K-pop band. We investigate four examples of BTS practices – Weverse, BTS World, Twitter, and Fortnite – as Metaverse platforms. From these practices, we identify a set of key success factors in increasing and deepening BTS fan culture, which are affordances for alliance, users’ expressions, spreadability, and reflection of the real world. We conclude by proposing design strategies to optimize the satisfaction of Metaverse fandom.

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KW - Fandom

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Designing Metaverse Platforms for Participatory Culture: What We Can Learn from BTS in Metaverse and K-pop Fandom

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