Designing judgement styles: Exploring the effect of review curation on consumer decision making

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

1 Citation (Scopus)

Abstract

The role played by Online Customer Reviews (OCRs) in consumers’ decision making decisions is increasingly prominent. Compelled by the paucity of understanding regarding how OCRs assist consumers’ decision making process, this study investigates how OCRs and the emerging OCR curation features facilitate consumers’ judgement styles in the light of the model of dual-system cognition function. This study postulates that the information cues available in numerical rating and opinionated review are conducive to intuitive and deliberate judgements respectively. Furthermore, OCR curation features can help to enhance judgements in response to OCRs through manipulating cue accessibility. Lastly, different judgement modes are expected to entail distinct decisional outcomes in terms of performance and justifiability. To empirically validate the proposed hypotheses, this study proposes a plan for conducting a subsequent experiment on a custom-developed online restaurant review site.

Original languageEnglish
Publication statusPublished - 2017
Externally publishedYes
Event21st Pacific Asia Conference on Information Systems: Societal Transformation Through IS/IT, PACIS 2017 - Langkawi, Malaysia
Duration: 16 Jul 201720 Jul 2017

Conference

Conference21st Pacific Asia Conference on Information Systems: Societal Transformation Through IS/IT, PACIS 2017
Country/TerritoryMalaysia
CityLangkawi
Period16/07/1720/07/17

Keywords

  • Decisional Outcome
  • Deliberate Judgement
  • Intuitive Judgement
  • Online Consumer Reviews
  • Review Curation

ASJC Scopus subject areas

  • Information Systems

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