Designer's attitude: The forms of designer's interactions with customers in the design-led innovation process

Jae Hyun Park, Seoyoun Lee, Younghoon Chang, Hyo-Joo Han

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

This study explores the designer's attitude, illustrating the forms of the designer's interactions with customers in the design-led innovation. While the innovator's dilemma has become a crucial factor within cross-functional teams, a similarly challenging issue arises when attempting to integrate customers into design-led innovation. A proposed model based on Bourdieu's theory of practice was developed to address this issue. This model was employed to conduct qualitative interviews with 35 designers, allowing for the collection of 59 narratives pertaining to systems and service innovation projects. By the analysis of the collected data, using a grounded theory approach, as a result, seven designer's attitudes are elucidated. Based on this, implications and conclusions are discussed.
Original languageEnglish
Pages (from-to)213-233
Number of pages21
JournalCreativity and Innovation Management
Volume33
Issue number2
DOIs
Publication statusPublished - Jun 2024

Keywords

  • Bourdieu's theory of practice
  • design-led innovation
  • designer's attitude
  • designer's interactions with customers
  • systems and service innovation

ASJC Scopus subject areas

  • Strategy and Management
  • Management of Technology and Innovation

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