Deployment of visual design elements and principles towards a preferred Chinese female figure

Man Ching Frankie Ng, A.C.P. Fung

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Abstract

One of the perpetuate concerns of women has been the beauty of their physique, and in particular, their body shape and size. “No body is perfect” cannot be more true. Much effort has been devoted towards achieving an ideal figure, if it at all exists. To this end, clothing plays a vital role in hiding the demerits of a figure while highlighting the merit ones. The deployment of visual elements such as patterns, colours and textures further enables alternation of the overall visual impression of a figure toward a pleasing and flattering totality. The study aimed to study the relationship between visual design effects and Chinese female figures towards enhancing Chinese female figures. Specific objectives include: 1) study the visual effects of different visual design elements and principles; 2) to evaluate the applications of such elements and principles to flattering female figures; 3) to study the figure size of Chinese females and to identify their general figure problems; 4) to identify the preferred figure of Chinese females and to make comparative between the preferred and the realistic one; and 5) to propose visual recommendations that may help enhancing the figures of Chinese females. This paper reports on the deployment of visual design elements and principles that could flatter female figure.
Original languageEnglish
Title of host publication[Missing Source Name from PIRA]
Pages84-91
Number of pages8
Publication statusPublished - 2002
EventInternational Foundation of Fashion Technology Institutes (IFFTI). International Conference [IFFTI International Conference] -
Duration: 1 Jan 2002 → …

Conference

ConferenceInternational Foundation of Fashion Technology Institutes (IFFTI). International Conference [IFFTI International Conference]
Period1/01/02 → …

Keywords

  • Visual design effects
  • Visual illusion and deception
  • Chinese female figures,

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