Deciphering the role of social networking affordances in enhancing members' attachment from a configurational perspective: A preliminary content analysis

Haiping Zhao, Yijing Li, Fei Liu, Eric T.K. Lim, Chee Wee Tan

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Abstract

Social Networking Sites (SNSs) have become increasingly important for individuals to connect with others, obtain and share information, and entertain themselves. Due to intense competition in the social networking market, SNSs are imperative in increasing their appeal and bolstering member attachment to sustain their growth. Embracing a configurational view, this research-in-progress attempts to discover how SNSs can be designed to enhance members' bond- and identity-based attachments. Thirty-one technological features were elicited from fifteen predominant SNSs and categorized into two distinct types of affordances (social and content affordances) though content analysis. These features cover ten aspects of member behavior: profile building, social connectivity, social interactivity, social comparison, social privacy control, content creation, content discovery, content sharing, content aggregation and content privacy control. The next step for this study is to identify core configurations of social networking affordances that enhance member's attachment to social networking platforms by conducting an online survey questionnaire.

Original languageEnglish
Publication statusPublished - Jun 2020
Externally publishedYes
Event24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020 - Dubai, United Arab Emirates
Duration: 20 Jun 202024 Jun 2020

Conference

Conference24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020
Country/TerritoryUnited Arab Emirates
CityDubai
Period20/06/2024/06/20

Keywords

  • Affordance
  • Attachment
  • Configurational View
  • Content Analysis
  • Social Networking Sites

ASJC Scopus subject areas

  • Information Systems

Fingerprint

Dive into the research topics of 'Deciphering the role of social networking affordances in enhancing members' attachment from a configurational perspective: A preliminary content analysis'. Together they form a unique fingerprint.

Cite this