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Customer relationship mining system for effective strategies formulation
H. Y. Lam
, G. T.S. Ho
, C. H. Wu
, King Lun Tommy Choy
The Hong Kong Polytechnic University
Department of Industrial and Systems Engineering
Research output
:
Journal article publication
›
Journal article
›
Academic research
›
peer-review
17
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Citations (Scopus)
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Dive into the research topics of 'Customer relationship mining system for effective strategies formulation'. Together they form a unique fingerprint.
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Keyphrases
Effective Strategies
100%
Strategy Formulation
100%
Mining System
100%
Customer Relationship
100%
Correlation Mining
100%
Franchising
66%
Marketing Strategy
50%
Resource Allocation
33%
Franchisee
33%
Hong Kong
16%
Student Learning
16%
Customer Satisfaction
16%
Design Methodology
16%
Association Rule Mining
16%
Customer Demand
16%
Learning Objectives
16%
Demand Forecast
16%
Business Model
16%
Behavioral Patterns
16%
Effective Marketing
16%
Customer Behavior
16%
Education Industry
16%
Cloud Technology
16%
Franchising Business
16%
Education Center
16%
Sales Demand
16%
Standardized Method
16%
Course Preferences
16%
Neural Network Method
16%
Specific Industry
16%
Social Sciences
Marketing Strategy
100%
Resource Allocation
66%
Pilot Study
33%
Student Learning
33%
Business Model
33%
Design Methodology
33%
Demand Forecast
33%
Sales
33%
Hong Kong
33%
Neural Network
33%
Computer Science
Customer Relationship
100%
Strategy Formulation
100%
Resource Allocation
33%
Business Models
16%
Customer Demand
16%
Association Rules
16%
Behavioral Pattern
16%
Cloud Technology
16%
Neural Network
16%
Collected Data
16%
Customer Behavior
16%
Customer Satisfaction
16%
Economics, Econometrics and Finance
Relationship Marketing
100%
Specific Industry
83%
Marketing Management
50%
Business Model
16%
Aviation Employees
16%
Student Learning
16%