Customer Centricity and Customer Co-creation in Services: The Double-Edged Effects

Chi Kin Bennett Yim, Kimmy Wa Chan, Caleb H. Tse, Fine Leung

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

7 Citations (Scopus)

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Keyphrases

Economics, Econometrics and Finance

Social Sciences