Cultural value change in Mainland China's commercial discourse

Jieyun Wendy Feng; Dongying Wu

Cultural value change in Mainland China's commercial discourse

Jieyun Wendy Feng
, Dongying Wu

The Hong Kong Polytechnic University

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review

8 Citations (Scopus)

Abstract

Globalization and consumerism in China In his book, Sklair (1991) argued that the cultureideology of consumerism is the key for the successful transition of Third-World countries to capitalist modernization. And he defined consumerism according to Wells (1972) as the increase in consumption of the material culture of the developed countries.

Original language	English
Title of host publication	Discourse as Cultural Struggle
Publisher	Hong Kong University Press, HKU
Pages	73-90
Number of pages	18
ISBN (Print)	9789622098114
Publication status	Published - 1 Dec 2007

ASJC Scopus subject areas

General Arts and Humanities

Cite this

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abstract = "Globalization and consumerism in China In his book, Sklair (1991) argued that the cultureideology of consumerism is the key for the successful transition of Third-World countries to capitalist modernization. And he defined consumerism according to Wells (1972) as the increase in consumption of the material culture of the developed countries.",

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AB - Globalization and consumerism in China In his book, Sklair (1991) argued that the cultureideology of consumerism is the key for the successful transition of Third-World countries to capitalist modernization. And he defined consumerism according to Wells (1972) as the increase in consumption of the material culture of the developed countries.

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M3 - Chapter in an edited book (as author)

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BT - Discourse as Cultural Struggle

PB - Hong Kong University Press, HKU

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Cultural value change in Mainland China's commercial discourse

Abstract

ASJC Scopus subject areas

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