Cultural value change in Mainland China's commercial discourse

Jieyun Wendy Feng, Dongying Wu

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

7 Citations (Scopus)


Globalization and consumerism in China In his book, Sklair (1991) argued that the cultureideology of consumerism is the key for the successful transition of Third-World countries to capitalist modernization. And he defined consumerism according to Wells (1972) as the increase in consumption of the material culture of the developed countries.
Original languageEnglish
Title of host publicationDiscourse as Cultural Struggle
PublisherHong Kong University Press, HKU
Number of pages18
ISBN (Print)9789622098114
Publication statusPublished - 1 Dec 2007

ASJC Scopus subject areas

  • General Arts and Humanities


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