Cultural Differences In Tourism Web Communication: A Preliminary Study

Sangwon Park, Yvette Reisinger

Research output: Journal article publicationJournal articleAcademic researchpeer-review

8 Citations (Scopus)


This article analyzes cultural differences in web communication in the tourism context. The conceptual framework presenting cultural differences in the three types of web communication is developed.The specific hypotheses are tested on the US American and Chinese sample. Although the findings support the developed framework they also reveal nonsignificant differences between the groups. Theoretical and practical implications of the findings are identified and recommendations for future studies are made. Corp.
Original languageEnglish
Pages (from-to)761-774
Number of pages14
JournalTourism Analysis
Issue number6
Publication statusPublished - 1 Dec 2012
Externally publishedYes


  • Cultural differences
  • Hall communication patterns
  • Hofstede
  • Information technology
  • Internet
  • Tourism
  • Web communication

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management


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