Cultural Differences In Tourism Web Communication: A Preliminary Study

Sangwon Park; Yvette Reisinger

doi:10.3727/108354212X13531051127302

Cultural Differences In Tourism Web Communication: A Preliminary Study

Sangwon Park, Yvette Reisinger

Research output: Journal article publication › Journal article › Academic research › peer-review

8 Citations (Scopus)

Abstract

This article analyzes cultural differences in web communication in the tourism context. The conceptual framework presenting cultural differences in the three types of web communication is developed.The specific hypotheses are tested on the US American and Chinese sample. Although the findings support the developed framework they also reveal nonsignificant differences between the groups. Theoretical and practical implications of the findings are identified and recommendations for future studies are made. Corp.

Original language	English
Pages (from-to)	761-774
Number of pages	14
Journal	Tourism Analysis
Volume	17
Issue number	6
DOIs	https://doi.org/10.3727/108354212X13531051127302
Publication status	Published - 1 Dec 2012
Externally published	Yes

Keywords

Cultural differences
Hall communication patterns
Hofstede
Information technology
Internet
Tourism
Web communication

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management

More information

10.3727/108354212X13531051127302

Cite this

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Cultural Differences In Tourism Web Communication: A Preliminary Study

Abstract

Keywords

ASJC Scopus subject areas

More information

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