Cross-Cultural Tourist Research: A Meta-Analysis

Research output: Journal article publicationJournal articleAcademic researchpeer-review

97 Citations (Scopus)


It is widely recognized that tourism is becoming more and more international as a result of globalization, and since the 20th century, marketers have confronted increasingly multicultural marketplaces. This trend necessitates cross-cultural research in the hospitality and tourism area. The current study provides a state-of-art assessment of journal publications on cross-cultural tourist research. In this study, various aspects of cross-cultural tourist research are reviewed, addressing conceptual and methodological issues associated with the extant research. Existing studies are largely limited to English-speaking countries and data equivalence issues were not addressed properly, which may lead confounding explanations. It is suggested that future studies should be grounded in solid theoretical foundation and employ a more rigorous research design.
Original languageEnglish
Pages (from-to)40-77
Number of pages38
JournalJournal of Hospitality and Tourism Research
Issue number1
Publication statusPublished - 1 Feb 2014


  • cross-cultural research
  • meta-analysis
  • tourist

ASJC Scopus subject areas

  • Education
  • Tourism, Leisure and Hospitality Management


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