Cross-cultural and translingual communication strategies of official sponsoring corporations in Beijing Olympics

M. Lee; Pak Kei Patrick Ng

Cross-cultural and translingual communication strategies of official sponsoring corporations in Beijing Olympics

M. Lee, Pak Kei Patrick Ng

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research

Original language	English
Pages	253-268
Number of pages	16
Publication status	Published - 2008
Event	Conference on Corporate Communication - Duration: 1 Jan 2008 → …

Conference

Conference	Conference on Corporate Communication
Period	1/01/08 → …

Cite this

@conference{d818bbb547ef4b1a882221648ae54030,

title = "Cross-cultural and translingual communication strategies of official sponsoring corporations in Beijing Olympics",

author = "M. Lee and Ng, {Pak Kei Patrick}",

year = "2008",

language = "English",

pages = "253--268",

note = "Conference on Corporate Communication ; Conference date: 01-01-2008",

}

Cross-cultural and translingual communication strategies of official sponsoring corporations in Beijing Olympics. / Lee, M.; Ng, Pak Kei Patrick.
2008. 253-268 Paper presented at Conference on Corporate Communication.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research