Cross-border tourism: The case of the Greater bay area, China

Jinah Park, Haiyan Song, Yeung Kong

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review


Tourism has played a critical role in regional development and integration for cross-border destinations. Although improved infrastructural interconnectivity and technologies facilitate cross-border mobilities, there are some inherent and external roadblocks to cross-border tourism such as institutional complexity and the current immobility situation caused by the COVID-19 pandemic. By taking the case of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), which spans geographical and institutional borders, this chapter traces the policy-based networking and development phases of the GBA and identifies people’s changing perceptions of the GBA destination image before and during the pandemic. On the basis of interviews and longitudinal surveys, the authors concluded four pillars of cross-border tourism collaboration and a sense of local belonging in adjusting marketing strategy during and after the pandemic. The GBA case provides important implications for cross-border tourism planning and management in the post-pandemic era by addressing how a cross-border destination has been affected by the pandemic but also remains resilient.

Original languageEnglish
Title of host publicationRoutledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology
EditorsAlastair M. Morrison, Dimitrios Buhalis
Place of PublicationLondon
PublisherTaylor and Francis Ltd.
Number of pages11
ISBN (Electronic)9781003291763
Publication statusPublished - 12 Sept 2023

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business,Management and Accounting


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