Cross-border tourism : an empirical study of tourism into the Pearl River Delta

Robert Douglas McKercher

Research output: Journal article publicationJournal articleAcademic researchpeer-review


Hong Kong, Macau, and Guangdong Province in Mainland China have been promoting the Pearl River Delta area as a contiguous destination since 1993. This program has met with some success, in spite of significant political and bureaucratic obstacles. This article presents the results of an empirical study examining cross-border tourism from Hong Kong to either the then Portuguese enclave of Macau or to Guangdong Province in neighboring China. The study revealed that most cross-border tourism involves day trip forays into either Macau or Guangdong, with extending tours being rare. Further, there is little evidence that tourists regard the region as a contiguous destination. Instead, they appear to make a discrete choice to visit one destination or the other, but not both. Cross-border tourists exhibit significant differences in their travel patterns compared with other tourists, tending to stay longer in Hong Kong and to include more stops on their travel itineraries.
Original languageEnglish
Pages (from-to)33-41
Number of pages9
JournalPacific tourism review
Issue number1
Publication statusPublished - 2001


  • Cross-border tourism
  • Guangdong, China
  • Hong Kong
  • Macau
  • Pearl River


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