Crisis readiness, strategic orientation and performance: Evidence from Turkey

Cafer Topaloglu, Mehmet Ali Koseoglu, James Ondracek

Research output: Journal article publicationJournal articleAcademic researchpeer-review

4 Citations (Scopus)


The present study investigates the intersection of crisis management and strategic management using a sample drawn from the Turkish hotel industry. In particular, the study seeks relationships between preparations in organisational crisis-oriented functions (crisis readiness), applied strategy (represented by strategy typologies), and perceived performance. In addition, the study investigates if crisis readiness varies depending on the demographic properties of organisations. The findings clearly indicate a relationship between crisis readiness and strategy typology, namely cost leadership, differentiation and focus. In addition, Turkish hotel firms classified as reactors exhibit a higher level of crisis readiness than defenders, analyser and prospectors; moreover, a significant difference exists between reactors and prospectors. Significant relationships between crisis readiness and financial performance and crisis readiness and non-financial performance are found. However, a hypothesis concerning crisis readiness differences among hotels with respect to organisational demographics is not supported.
Original languageEnglish
Pages (from-to)212-236
Number of pages25
JournalInternational Journal of Management and Enterprise Development
Issue number3
Publication statusPublished - 1 Jan 2013
Externally publishedYes


  • crisis management
  • crisis readiness
  • emergency management
  • emergency preparedness
  • hotel industry
  • strategic management
  • strategic orientation
  • tourism
  • Turkey

ASJC Scopus subject areas

  • Business and International Management
  • Management Science and Operations Research


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