Crisis management plan for health food crisis and recall procedures

S. Y. Leung, Chung Yee Zenobia Chan

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

Abstract

Everyone likes to purchase safe and reliable food products. When the company or the government fails to assure the food-safety, it can be a crisis. Health food crises can have a crushing impact on the company, the government and the users. The coverage of product recall is large, from the manufacturer to the wholesaler, distributor or retailer. When a crisis hits, the company and the government are under a microscope. Whether you are a winner or loser all depends on how you handle and how well prepared you are for the crisis. However, Hong Kong’s government was always retroactive on crisis and was always viewed as slow and messy when facing crisis. Preparing for a crisis is just as important as the response. Government and the concerned stakeholders should be looking at good crisis management strategies. A crisis management plan is prepared for sudden onset of health food crisis. The chapter serves as a reference for the related authorities to evaluate the current food safety policy. Otherwise, the company and the government would suffer losing the basic trust of the public and find their reputations seriously affected.
Original languageEnglish
Title of host publicationCrisis Management in Chinese Contexts
PublisherNova Science Publishers, Inc.
Pages57-73
Number of pages17
ISBN (Electronic)9781611221589
ISBN (Print)9781617616099
Publication statusPublished - 1 Jan 2011

ASJC Scopus subject areas

  • Medicine(all)

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