Crisis management: a case study of disease outbreak in the Metropark Hotel group

Clare Fung, Bruce Tsui, Alice H.Y. Hon

Research output: Journal article publicationJournal articleAcademic researchpeer-review

1 Citation (Scopus)

Abstract

With a daily people flow of hundreds and even thousands, the hospitality industry has faced a considerable disease crisis challenge in the past 15 years. Hong Kong China Travel Service Hotels Corporate Limited (HK CTS Hotels) has experienced the impact of Severe Acute Respiratory Syndrome (SARS) in 2003 and Influenza A (H1N1) in 2009. Learning from this, the hotel group has developed its crisis management contingency plan. Despite this, it was again hit by a measles crisis in 2019, renewing the hotel group’s concern with crisis management and image. This case study provides an accurate and contemporary scenario for students to understand the development of a crisis management plan and marketing strategy for hotel image recovery by following the four phases of a crisis management framework.

Original languageEnglish
Pages (from-to)1-9
Number of pages9
JournalAsia Pacific Journal of Tourism Research
DOIs
Publication statusE-pub ahead of print - Jul 2020

Keywords

  • contingency plan
  • crisis management framework
  • Disease outbreak
  • guest satisfaction
  • handling guidelines
  • image recovery

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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