Abstract
The aim of this study is to examine the influence of artwork images on the website of hotels on the purchase intention of guests. Results of the experimental design show that the aesthetics appreciation, achievement and physical views of the respondents have significant positive impact on their booking intentions. The originality of the study is it liaises the aesthetics attributes with the website of hotels for the first time. The findings could provide valuable implications to hotels to improve their performance in the increasingly competitive environment.
| Original language | English |
|---|---|
| Pages (from-to) | 242-252 |
| Number of pages | 11 |
| Journal | e-Review of Tourism Research |
| Volume | 17 |
| Issue number | 2 |
| Publication status | Published - 7 Dec 2019 |
| Externally published | Yes |
Keywords
- Aesthetics
- Artworks
- Experiment
- Hotel
- Intention to book
ASJC Scopus subject areas
- Geography, Planning and Development
- Tourism, Leisure and Hospitality Management
- Nature and Landscape Conservation