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Corporate rebranding campaign - the case of Fairwood

  • Pak Kei Patrick Ng

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research

Original languageEnglish
Title of host publicationThe public relations handbook
PublisherRoutledge
ISBN (Print)0415428025, 0415428033, 9780415428026, 9780415428033
Publication statusPublished - 2008

Publication series

NameMedia practice

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