| Original language | English |
|---|---|
| Title of host publication | The public relations handbook |
| Publisher | Routledge |
| ISBN (Print) | 0415428025, 0415428033, 9780415428026, 9780415428033 |
| Publication status | Published - 2008 |
Publication series
| Name | Media practice |
|---|
Corporate rebranding campaign - the case of Fairwood
Pak Kei Patrick Ng
Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research