Corporate identity shaping through intertextual practices in corporate leaders’ messages

Sing Bik Cindy Ngai

Corporate identity shaping through intertextual practices in corporate leaders’ messages

Department of Chinese and Bilingual Studies

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - Dec 2016
Event	The 1st Annual Conference of the Public Relations Society of China (PRSC) and the 9th International Forum on Public Relations & Advertising (PRAD) - , Hong Kong Duration: 3 Dec 2016 → 6 Dec 2016 http://www.comm.hkbu.edu.hk/prsc_prad/eng/index.html?fbclid=IwAR0kClFKfXQ5U22yS-_3_PIrd7MND_TNNZzqAqvhKP4D7GOH8rRVuBOHSd4

Conference

Conference	The 1st Annual Conference of the Public Relations Society of China (PRSC) and the 9th International Forum on Public Relations & Advertising (PRAD)
Country/Territory	Hong Kong
Period	3/12/16 → 6/12/16
Internet address	http://www.comm.hkbu.edu.hk/prsc_prad/eng/index.html?fbclid=IwAR0kClFKfXQ5U22yS-_3_PIrd7MND_TNNZzqAqvhKP4D7GOH8rRVuBOHSd4

ASJC Scopus subject areas

General Arts and Humanities
General Business,Management and Accounting

Cite this

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title = "Corporate identity shaping through intertextual practices in corporate leaders{\textquoteright} messages",

author = "Ngai, {Sing Bik Cindy}",

year = "2016",

month = dec,

language = "English",

note = "The 1st Annual Conference of the Public Relations Society of China (PRSC) and the 9th International Forum on Public Relations & Advertising (PRAD) ; Conference date: 03-12-2016 Through 06-12-2016",

url = "http://www.comm.hkbu.edu.hk/prsc_prad/eng/index.html?fbclid=IwAR0kClFKfXQ5U22yS-_3_PIrd7MND_TNNZzqAqvhKP4D7GOH8rRVuBOHSd4",

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Corporate identity shaping through intertextual practices in corporate leaders’ messages. / Ngai, Sing Bik Cindy.
2016. Paper presented at The 1st Annual Conference of the Public Relations Society of China (PRSC) and the 9th International Forum on Public Relations & Advertising (PRAD), Hong Kong.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

TY - CONF

T1 - Corporate identity shaping through intertextual practices in corporate leaders’ messages

AU - Ngai, Sing Bik Cindy

PY - 2016/12

Y1 - 2016/12

M3 - Conference presentation (not published in journal/proceeding/book)

T2 - The 1st Annual Conference of the Public Relations Society of China (PRSC) and the 9th International Forum on Public Relations & Advertising (PRAD)

Y2 - 3 December 2016 through 6 December 2016

ER -