Corporate identity shaping through intertextual practices in corporate leaders’ messages

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review


ConferenceThe 1st Annual Conference of the Public Relations Society of China (PRSC) and the 9th International Forum on Public Relations & Advertising (PRAD)
Country/TerritoryHong Kong
Internet address

ASJC Scopus subject areas

  • General Arts and Humanities
  • General Business,Management and Accounting

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