Corporate environmentalism pursuit by foreign firms competing in China

Yee Kwong Chan

Research output: Journal article publicationJournal articleAcademic researchpeer-review

100 Citations (Scopus)


This study examines the relationships among environmental orientation, environmental strategy, firm performance, and regulatory stakeholder influence. Survey data collected from foreign invested enterprises (FIEs) in China show that while internal environmental orientation positively influences environmental corporate (but not marketing) strategies, external environmental orientation positively influences both. These two types of environmental strategy are, in turn, found to positively affect firm performance. Regulatory stakeholder influence is found to exert a direct effect on external environmental orientation. Moreover, it is found to positively moderate the relationship between environmental orientation and environmental strategy. These findings provide FIE executives with useful insights into enhancing firm performance through the pursuit of corporate environmentalism.
Original languageEnglish
Pages (from-to)80-92
Number of pages13
JournalJournal of World Business
Issue number1
Publication statusPublished - 1 Jan 2010


  • Corporate environmentalism
  • Environmental orientation
  • Environmental strategy
  • Performance

ASJC Scopus subject areas

  • Business and International Management
  • Finance
  • Marketing


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