Abstract
This paper suggests that strategic alliances are becoming an important means for survival for organisations operating in the construction industry. Strategic relationships direct organisations to compromise between doing something themselves and achieving it through another organisation. The key to improving customer satisfaction and acquiring a competitive advantage lies with the ability of organisations to form learning alliances. Learning alliances are strategic partnerships that are based on creating an environment that encourages mutual and reflective learning between partners. This climate enhances the cooperation between partners, which encourages a higher level of trust and commitment. This paper presents a learning framework that encourages the formation of successful cooperative strategic alliances between construction organisations. The implications of forming a cooperative strategic alliance are discussed.
Original language | English |
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Title of host publication | CIB W55 & W65 Joint Triennial Symposium |
Subtitle of host publication | Customer Satisfaction : A focus for research & practice |
Editors | P. Bowen, R. Hindle |
Number of pages | 9 |
Publication status | Published - 5 Sept 1999 |
Event | CIB W55 & W65 Joint Triennial Symposium: Customer Satisfaction : A focus for research & practice - Cape Town, South Africa Duration: 5 Sept 1999 → 10 Sept 1999 |
Forum/Symposium
Forum/Symposium | CIB W55 & W65 Joint Triennial Symposium |
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Country/Territory | South Africa |
City | Cape Town |
Period | 5/09/99 → 10/09/99 |
ASJC Scopus subject areas
- Building and Construction