Convention participation decision-making process

Martin Oppermann, Kaye Kye Sung Chon

Research output: Journal article publicationJournal articleAcademic researchpeer-review

172 Citations (Scopus)

Abstract

Attending meetings and conventions currently represents the largest market segment in business travel. More than 1 million association and corporate meetings are held annually in the United States alone, yielding an estimated 85 million attendees who spend more than US$75 billion annually. This paper provides an overview of the research extended in the areas of associations' location choice and participation decision-making variables of the attendees. Two models are proposed. One addresses the interactions and interrelationships among associations, host locations, and attendees. The second model addresses the convention participation decision-making process by potential attendees. The influencing variables are then categorized into personal/business, association/conference, location, and intervening opportunities.
Original languageEnglish
Pages (from-to)178-191
Number of pages14
JournalAnnals of Tourism Research
Volume24
Issue number1
Publication statusPublished - 1 Dec 1997

Keywords

  • Association
  • Convention
  • Destination image
  • Location decision
  • Meeting attendees
  • Participation decision

ASJC Scopus subject areas

  • Development
  • Tourism, Leisure and Hospitality Management

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