Content-based influence modeling for opinion behavior prediction

Chengyao Chen, Zhitao Wang, Yu Lei, Wenjie Li

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

8 Citations (Scopus)

Abstract

Nowadays, social media has become a popular platform for companies to understand their customers. It provides valuable opportunities to gain new insights into how a person's opinion about a product is influenced by his friends. Though various approaches have been proposed to study the opinion formation problem, they all formulate opinions as the derived sentiment values either discrete or continuous without considering the semantic information. In this paper, we propose a Content-based Social Influence Model to study the implicit mechanism underlying the change of opinions. We then apply the learned model to predict users' future opinions. The advantage of the proposed model is the ability to handle the semantic information and to learn two influence components including the opinion influence of the content information and the social relation factors. In the experiments conducted on Twitter datasets, our model significantly outperforms other popular opinion formation models.

Original languageEnglish
Title of host publicationCOLING 2016 - 26th International Conference on Computational Linguistics, Proceedings of COLING 2016
Subtitle of host publicationTechnical Papers
PublisherAssociation for Computational Linguistics, ACL Anthology
Pages2207-2216
Number of pages10
ISBN (Print)9784879747020
Publication statusPublished - 1 Jan 2016
Event26th International Conference on Computational Linguistics, COLING 2016 - Osaka, Japan
Duration: 11 Dec 201616 Dec 2016

Publication series

NameCOLING 2016 - 26th International Conference on Computational Linguistics, Proceedings of COLING 2016: Technical Papers

Conference

Conference26th International Conference on Computational Linguistics, COLING 2016
Country/TerritoryJapan
CityOsaka
Period11/12/1616/12/16

ASJC Scopus subject areas

  • Computational Theory and Mathematics
  • Language and Linguistics
  • Linguistics and Language

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