Content Analysis on Narratives of Service Robot Adoption by Leading Hotel Brands

Yiu Chung Leung, Zhang Xiuqi

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review


Service robots have been increasingly used in the hotel industry since the labor shortage problem in the field is getting more severe. While the narratives given by hotels to justify/rationalize their robot adoption decisions are different, no prior studies have attempted to analyze the content of their narratives. This exploratory study collected and analyzed the narratives of service robot adoption given by the top 50 hotel brands.
Original languageEnglish
Publication statusNot published / presented only - 7 Dec 2023
EventIMPACT2023 Conference - School of Hotel & Tourism Management, The Hong Kong Polytechnic University , Kowloon, Hong Kong
Duration: 7 Dec 20238 Dec 2023


ConferenceIMPACT2023 Conference
Country/TerritoryHong Kong


  • Narratives of change
  • Robot adoption
  • Service robots
  • technology adoption


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